Audinences

mainstream vs niche

mainstream: appeals towards lots of different audiences

-  Aimed towards mass market'
- Targeted towards a board range of interests

examples:
doctor who


niche : Aimed towards a narrow demographic (small specific group of people)

Narrowcasting - making something for a small specific audience as opposed to broadcasting to a mainstream audience
examples :
Twitch
YouTube

Examples :
Liverpool TV
spouge bob
sky arts
ainne


I believe that there are a lot more things that are becoming niche than mainstream as there a lot of more platforms to watch and activate it from.



cris Anderson long tail theory :

the theory means that our culture and economy is increasingly shifting away from a focus on a relatively small number of "hits"(mainstreams products and markets) at the head is mainstream is main stream . as the internet grows so does the tail.

BARB data 

measure the amount of people who watch TV around the country though a 20 thousand person sample. 

BARB figures shows that xfactor are drawing in 6.5 million people per episode  , which doeset compare with the 18 million people who watched it in 2010 , this backs up the idea of Anderson.

- more competition 

- ITV player 

-  strictly dancing 

BARB figures are used to compare viewing results and direct competition 

lower viewing figures , show the less demand there is for adverts , which means ITV will have to drop there advertising price. 

BBC needs these figures to prove to the government that they are worth the money being spent on them. 

they also show weather or not the creater decision  are paying such as doctor who  changing the doctor 

demographic _ splitting people into groups based on there clearly identifiable factors.

psychographics - profiling of audiences based on personal beliefs , values , interests and beliefs 

Demographics 

Gender -
mostly male-  example , football ,
mostly female , loose women
both , east enders , body guard

Age -
call of duty 18 - 50
pepper pig 3 - 8
inbetweeners 14 - 30

Race -
citizen kahn -  Asian people
boom dox -  black people
world war two - white people

Ethnicity
Friday night dinner - jewish people
citizen - muslim people
documentaries on specific ethnicity

spending power - disposable income, which is money left over


pay day loan target people who have a low pending power these are usually during the day as they aren't at school.


Hobbies -
eg . football - interest in football
eg. doctor who - sci fi
eg .question of sport



Target audience -

 more women watch TV than men this could be due to the fact that men are more likely to be spending there time doing other things such as playing sports or video games.


from the ages 25 to 34 thy are watching a lot more television than 16 - 25 this could be due to the fact that as that age they will be more busy with studying and going out more.

.more adults watch television than children this could be due to the fact that there is a wider range of television to watch.