call of duty
ownership activation - publishes and owns call of duty developer - trerach franchising - activation also franchises the call of duty brand black ops - uses synergy with company's creating merchandise , which leads to advertisement marketing and distribution For the marketing and distribution they used more traditional methods through old fashion methods using billboards to connect with the fan base and make it seem more like the game. It has a combination of both physical and digital forms of advertisement uses QR code on posters They also use cross promotion on there different platforms Audience and regulation 'do video games make people violent' PEGI stand for - pan European game information what does pegi do - they rate the games and decide upon what ratings each game should be in terms of what age could play what are the different pegi ratin...