Saul Segalov unit one prep

mainstream vs niche mainstream: appeals towards lots of different audiences -  Aimed towards mass market' - Targeted towards a board range of interests examples: doctor who niche : Aimed towards a narrow demographic (small specific group of people) Narrowcasting - making something for a small specific audience as opposed to broadcasting to a mainstream audience examples : Twitch YouTube Examples : Liverpool TV spouge bob sky arts ainne I believe that there are a lot more things that are becoming niche than mainstream as there a lot of more platforms to watch and activate it from. cris Anderson long tail theory : the theory means that our culture and economy is increasingly shifting away from a focus on a relatively small number of "hits"(mainstreams products and markets) at the head is mainstream is main stream . as the internet grows so does the tail. BARB data  measure the amount of people who watch TV around the country though a 2...

ITV: ITV launched in 1955, it is the oldest commercial network in the UK. It was established to provide competition to the BBC. ITV main remit is to entertain. Another major purpose is to make money and be profitable. It currently enjoys 47.6% largest shear of the UK ITV advertising. The aim of commercial stations is to provide popular shows that attract an audience, therefore, leading to higher prices when advertising is sold. All commercial terrestrial stations (ITV, 5) are funded by advertising.

2001 i was born 2005 , i had my VHS player where i would watch movies on 2007 i had a game boy where i would play Starwars game 2008 i got my first TV  in my room 2009 I got my first xbox 360 2010 i got my first DS 2010  i got my first iPod 2012 i got my first phone 2013 i got my first smart phone 2015 apple I watch Overall i believe that i am just about a digital as i through out the majority of my childhood i have grown up with the modern digital technology , having said in my very early years although there was modern technology available , i dint have it at hand. It is for this reason why i said i am only just about a digital native.

Analyse how camera is used to create meaning in a media product you have studied Xfactor - multiple close ups zooming into peoples reaction of Ella singing her song , shows the emotional reaction from people such as her family crying. - long shot showing how happy all the family was at the end of the show - wide shot shows how small she is in comparison to the whole stage - close up of Mel B talking to her shows how important that convocation means Through out this clip  there are many close ups used , the one close up I found that was the most effective was the close ups of the reaction of Ella's family as this really emphasised how proud of her each of them were as they all seemed to be caught up in the moment. by having a close up it showed to us really clearly the emotions going through the family. T his allowed the viewer  to engage more with the programme and this all comes back to Altman's theory of  emotional pleasure which will make them happy and wan...

Genre and audience pleasures Altman argues that genre offers audiences a set of pleasures: emotional pleasures - how does the text make you feel ?happy ,sad, nostalgic visceral pleasures- gut responses such as excitement fear laughter intellectual pleasures - does it make the audience think? sounds - doctor who backgroumd music - nostalgic (for a short period) background music - tension is very high with short blimps of calm changes when he starts speaking to her about her dad as music becomes a lot softer The bride song is used as a comedic feature . it is used to relieve the viewers of the suspense non diegentic - suddenly shifts to calmer ,emotive music as soon as the female character mentions her dad. - computer electricity sound effects (diegetic) also link to the sci fi - dialogue - carries the strory and gives information THE FOUR TECHINAL ASPECTAS (DR who) CAMERA LANGUAGE - black silhouette low angle - low angle DR assistant  walking into building...

CINEMATOGRAPHY Shots ·        Extreme close up ·        Close up ·        Loose close up ·        Tight medium ·        Medium medium full ·        Full shot ·        The establishing shot ·        The dolly zoom ·        Over the shoulder ·        Deep focus ·        Slow motion Angles ·        Panning ·        Tilt ·        Low angle ·        Eye level ·        Dolly shots Camera movement ·        Tilt down · ...

Production roles Producer - Producers play an integral role in the television, film and video industries. In this role you will oversee each project from conception to completion and may also be involved in the marketing and distribution process. Director -   This is the person who is in charge of production of the film or series Writer - will write the format and scpt of the show Executive producer - he will over sea the work of the producer and make the film is completed on time and with in budget Best boy -   The assistant to the chief electrician of a film crew. Foucs puller - A focus puller, or 1st assistant camera, is a member of a film crew’s camera department whose primary responsibility is to maintain image sharpness on whatever subject or action is being filmed. "Pulling focus" or "rack focusing" refers to the act of changing the lens’s focus distance setting in correspondence to a moving subject’s physical distance from the focal plane. Props mas...

A technological convergence -  is a device that can allow to audience to look at many different media platforms in one device. A Black box is a device that suppliers us with all of our informational and media requirements. The different webs  - web 1.0 - this is how the internet was originally and it was one way board cast the media sending a message out with no response form viewers - web 2.0 - this is the interactive internet   , this is where it is now two way traffic and viewers can reply. Television will change for example the new episode of "black mirror" has a chose your own fate episode - web 3.0 this is stuff such as 'sirri or Alexa' or the "internet of things " the internet of things is stuff such has self ordering fridges mobile phones enhance social connections that have always existed : gossip making arrangements , the people you have on Instagram for example you don't always know or get the chance to meet.

   I played Fifa 19 , I bought the product , at tescos. i did not have to leave my house to access the product. I used the my playstation and my television to consume this product.  I listened to Skepta on my iPhoneSe which i bought at apple , i did not have to leave my house to access the product. The products i used to consume this was my phone and ear phones. I used Facebook , i did have to buy the product or leave my house . The products i used to consume this was my iPhone and Facebook  I used whatsapp , i did not have to buy the product or leave my house to use it , the products i used to consume it was my iPhone.  - what i have done this weekend would be nearly impossible or at least a lot harder to complete 20 years ago. The internet has massively changed our lives and made everything a lot easier it is instant  - instants  - cheaper, sending a WhatsApp is free compared to sending a text message as  text messages 20 years was p...

    Distribution - a method that will reach the audience Distribution - its marketing and promotion  Distribution as become more online in recent years , for example " July 22 " has been distributed on Netflix and in cinemas on the same day. Reasons for same time -  - non Netflix viewers  -  will gain respect for it being shown in the cinema impact of online distribution - almost any online  media  is available to you whenever and wherever you want - a month subscription to Spotify is cheaper than  single CD - subscription to Netflix is cheaper than a single DVD video games have generally kept there traditional methods of there one off large fee. This model is still the most profitable type of media out there. Netflix accountants for 15 percent of internet traffic LOVE FILM  this is a example of a company that use the internet but didn't use it in the right way, and were bankrupted by Netflix. As internet s...

Section one  - Public service broadcasting  In the UK every household has a tv license if they are watching Tv If you are caught not paying it can be a fine up 1000 pounds. The tv licencing funds the BBC BBC – licence fee ITV – Advertisement SKY – advertising and subscription Remit – what they have to do , EG -  BBC , have to inform educate and entertain BBC remit – “to reflect the Uk , its culture and values to the world “ The BBC are not allowed to promote and advertisement any products. On their television shows The BBC are what we  call PSB – public service broadcasting  public service broadcasting – are made to generally improve society however they do have entertainment such as Match of the day bbc - have deals with amazon and Netflix funding – 75 percent of the BBC funding comes from the license fee 25 percent comes from merchandise, selling programs ect BBC is a cross media organisation (one of the largest of Europe) Th...

With regards to your 'Avengers' textual analysis, I was looking for around 3 paragraphs. You need to write a detailed response and include the 4 different micro-elements. How is the cinematography, sound, editing and mis-en-scene used in the clip? Remember you only need to textually analyse the first 60 seconds...there is plenty to talk about.

Vertical and horizontal integration in ITV ·       Research the horizontal axis of the ITV network There are 5 key areas for horizontal media for ITV. They are online and social media services , print media and advertising , distribution, TV channels and merchandise. ITV  have many other channels they may use such a ITV2 Ext  This is the front cover of TV guide and its advertising Xfactor. This is a prime example of a print based media advertisement. On the right you can see that X Factor has it’s own Instagram with 1 million followers. This means they are using social media to connect with their audience. This is know a TV show using online social media. This is a prime example of ITV advertising Xfactor , on there own TV channel. They would do this to remind viewers who are tuning in that X factor will be starting soon. In this photo it shows the American Xfactor , this Is an example of ITV selling the rights of X...