Saul Segalov unit one prep

kerrang ; front cover How is genre established (contemporary rock) Genre of contemporary rock is presented in many different ways , we see this through   various aspects of the magazine front cover  one way we see this through the close up shot this is Symons with the genre and music magazine in general  we also see the genre come through with the font and colour of the text (everything is in capital letters and bright colours such as yellow) The mathshead - is large and bold , the connotation od being loud and out there which the magazine tire to aim  , this could chaotic  rock. The cover line used down the side of the front cover used bright bold colours to attract the reads attention these can often be in the form of special deals or offers. theses deaels could include special offers of magazine  The main cover lines is featured throughout in block capitals , makes it stand out to attract a certain type or demographic of people. Th...

frozen  frozen is mainstream frozen was released on a limited release basis too prolong interest in the film and create anticipation around the film creating that sense of hype. frozen made 400 million dollors with 150 million budget frozen had a very successful opening weekend UK making nearly 50 percent of money in cinemas that week. (don't say Disney is just for family and talk about the bigger mainstream audience ) its very clear who is good and bad using bi nary oppostions to plug in (for escapism) demographic  - a lot more popular with females than with males - 18 - 29 most popular age range frozen appeals to both adults and children due to he fact the story is simple enough for children to follow yet serfisticated enough for adults to be engaged with 1 / 5 people who went to the cinema weren't family Opening weekend  - properly opend on thanks giving weekend , nost successful of all day  worlds end  ...

verisimilitude  - How real the world of the story appears to the audience - is it believable an I iPhone in star wars wouldt go diegesis/digetic world - the world in which the film takes place. juxtaposition - placing one object next to another to create meaning. narrative  theory - theories that categorise narratives and find features to common to them LEVI-STRAUSS binary opposition narrative tension is based on opposition or conflict. This can be as simple as two characters fighting , but more often functions at ideological level.  black vs white - Zulu royals vs parliament - Cromwell  good vs evil - star wars (jedi vs sith) domestic vs alien - war of the worlds  VLADUMIR PROPP how characters created narrative  He looked at character roles and looked at how them helped to create a story Vladimir's character roles -  (WORLDS END) Hero -  Garry king , to complete the 12 pub pub crawl  villain - ...

Traditional advertising: print – posters, billboards, teaser campaigns on the London Underground; TV – trailers Digital: social media, websites. What social media platforms are there? How many followers? How many accounts? Take screenshots of these items; analyse the key features; analyse components of trailers teaser trailer  Part worlds end world wide campaign was a short viral video of a teaser trailer , this trailer intense the interest of customer in to watching worlds ends , by iny giving them a short teaser clip it will increase interest and wont give to much away for the movie so it wont ruin it for potential customer. social media  Instagram : Facebook : twitter : Worlds ends seem to have a lack of a online fanbase this could be due to the fact that it creeted in 2013 however there are asreas of improvement  BUS ADVERTS there were many bus adverts going around London (traditional method) this will enforce to the public that the movie is goi...

Black box - A device such as a smart phone , that supplies us with all of our ICT and media requirements downloading is gaining a physical copy. Streaming is where media is consumed online without being downloaded. Other than video games pretty much everything now a days can be streamed Marketing and Distribution A Disney animated film , it had an estimated budget of 150,000,000 and went on to gross 1,276,480,000 worldwide. frozen - YouTube channel synergy with Lego to expand the film audience (cross media convergence) on there YouTube channel they have realised videos gaing hype for the movie and after it has come out they have released more videos to prolong there interest in to the movie frozen digital marketing -  "visit site" this pieces of marketing will incise people to go on to there site and buy merchancendise. where is links to a mobile app game for the children to engage further in frozen. There are other links to for example "what to do...

Universal Pictures (also referred to as Universal Studios or simply Universal) is an American film studio owned by Comcast through the Universal Filmed Entertainment Group division of its wholly owned subsidiary NBCUniversal.  universal is owned by comcast , universal owns many different theme parks around the globe as well as owning a large music company which produces various music. they will also work with various distributors who they will need to sell there merchandise Universal make lots of films every year. They made lots of popular films such as: - Jurassic World- opened in North America with a monstrously good $150 million. Universal Pictures and Steven Spielberg’s Amblin Entertainment, the studio and production company behind the film, began its overseas rollout earlier in June, where the tentpole has already earned $561 million. Though that start trails “Jurassic World’s” record-breaking debut, “Fallen Kingdom” is destined to be one of the yea...

frozen - Disney worlds end - working title street dance - universal Disney have horizontal integration because they own many different companies which  are called subsidiaries, for example in TV they own ESPN ABC and DISNEY channels so that they hit different markets and audiences different. for example they can hit "dad"| with the sports " mum " with ABC ad the "children" with Disney channels. they have horizontal integration across many different platforms such as Disney licensing in many different platforms such as children's clothing and men's and women clothing. they will also produce other merchandise to hit other markets. Disney own there there own home exhibition video Disney have with drawn there properties from Netflix and amazon prime Disney live service will push Netflix and amazon prime into becoming a more niche market decreasing there market share. A Disney film is produced , distributed and exhibited by them and now they...

moral panic and folk devils Stanley Cohen developed the moral panic theory . This encompassed ideas of folk devils in society. moral panic happens when a "condition , episode , person or group of persons emerges to become defined as a threat to societal values and interests" stages of moral panic    - someone , something or a group are defined as a threat to social norms or community interests  - The threat is then depicted in a simple and recognizable symbol/form by media  - the portrayal of this symbol rouses public concern - there is a response from authorities and policy markers  - the oral panic over the issue results in social changes with in the community  examples :  - swine flu  - immigration  - young people wearing hoodies VHS is introduced. meant that a lot of people loss control of what people can watch  moral panics are usually the older people panicking about the actions , choices of the ...

Media Passive audience – a passive audience observes and takes what they see to be quite literate Active audience – have their own opinion on the media they see and take from it what they will. Hypodermic needle theory – theorises that audiences are essentially passive, and will readily absorb messages relayed to them by the media. This means that, after watching a violent horror film, or playing a violent POV shooter audience members will be negatively influenced This presupposes that audiences are passive (unable to reject media messages) rather than active (they make sense of media messages) rather than active (they make sense of media messages through personal and social contexts. Texas chainsawa massacre Desensitised – that is , numbed by the effects of this exposure  psycho (1960) people were fainting and throwing up in the cinema  - This is because it was all very new  the sound of the music and her screaming shocks the ...

Audiences research data Research Primary research - Questionnaire: Advantages:  easy data to analyse - create graphs Online questionnaire - mass response  Disadvantages:  Not 100% reliable - people might lie  Using closed questions don't give enough detail  - Focus groups Advantages: A direct response to lots of opinions and detail More  likley  to see if people are being truthful or not  You can shear prototypes/ sketches etc.. Disadvantages:  takes time to analyze and collate the data  - interview - Survey Secondary research - Internet these  Disadvantages: Not 100% reliable  Advantages : a wide range of resources  instant and easy acceptability - Books - Newspapers - Magazines - Televisions Disadvantages: Not 100% reliable as it could be biased  Advantages: lots of information from it questionnaire - questionnaires can be important and us...

The uses and gratifications theory assumes audiences actively seek out of media satisfy individual needs information -  finding out about relevant events and conditions in immediate surroundings, society and the world seeking advice on practical matters or opinion and decision choices   personal identity  - finding reinforcement for personal values  - finding models of behaviour  - identifying with  valued others  - gaining insight into one self's  Entertainment – -         Escapism - frozen (takes you out the real world) -         Relaxing -         Filling time -         Emotional release ( love story) -         Sexual gratification ( 50 shades of grey) Integration and social interaction -   ...