ITV notes

ITV:
ITV launched in 1955, it is the oldest commercial network in the UK.
It was established to provide competition to the BBC.
ITV main remit is to entertain. Another major purpose is to make money and be profitable.
It currently enjoys 47.6% largest shear of the UK ITV advertising.

The aim of commercial stations is to provide popular shows that attract an audience, therefore, leading to higher prices when advertising is sold. All commercial terrestrial stations (ITV, 5) are funded by advertising.

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