ITV
Vertical and horizontal integration in ITV
There
are 5 key areas for horizontal media for ITV. They are online and social media
services , print media and advertising , distribution, TV channels and
merchandise. ITV have many other channels they may use such a ITV2 Ext
This
is the front cover of TV guide and its advertising Xfactor. This is a prime
example of a print based media advertisement.
On the right you
can see that X Factor has it’s own Instagram with 1 million followers. This
means they are using social media to connect with their audience. This is know
a TV show using online social media.
This
is a prime example of ITV advertising Xfactor , on there own TV channel. They
would do this to remind viewers who are tuning in that X factor will be
starting soon.
In
this photo it shows the American Xfactor , this Is an example of ITV selling
the rights of Xfactor to a company in America (FOX), this is also known as
distribution.
As
ITV has to raise their own capital a lot of their bigger shows sell merchandise
increase funds. Here’s a screenshot of the official X factor merchandise
website.
·
How does it use online services and social media to
market its programmes.
Less
people are watching TV and when they are most look at their phones during TV
commercials. Xfactor still pulls in the viewers when it’s on the launch show
for the 2018 season had a viewing figures of 5.7 million viewers. Xfactor will
then use, Facebook, twitter, Instagram and YouTube to play clips to the
audience. Every now and then a clip will go viral and the viewings will be huge
on YouTube.
As
you can see from the clip above, this is Craig Colton and he was on the show in
2011. The show that was probably watched by a good 5 million has the chance to
see the famous clip again. He’s had 15 million views on this one clip alone.
·
Here
you can see the ITV hub (where people come to watch shows they have missed) the
more people than go on here would mean the more money ITV will get from
advertisements such as dominos.
Saul
ReplyDeleteYou are missing the class notes on ITV as a broadcaster - please add these.
Your first major issue is embedding images - please revise how to do this as while I appreciate the effort, they are not appearing in posts.
The work you have done here should be presented as a PPT. The content is really lacking in detail - for example, the first question shows a very limited grasp of the horizontal axis - where are the other ITV channels? Where is the detail and research?
The other questions are covered in some more detail, but really only to a pass standard. Everything needs to be explained from an aud & ind perspective and include detailed examples.
Finally, you only have one presentation here - you need the rest from your classmates.
Again, very disappointing...
Mr P