flim audience

frozen 

frozen is mainstream

frozen was released on a limited release basis too prolong interest in the film and create anticipation around the film creating that sense of hype.

frozen made 400 million dollors with 150 million budget
frozen had a very successful opening weekend UK making nearly 50 percent of money in cinemas that week.

(don't say Disney is just for family and talk about the bigger mainstream audience )
its very clear who is good and bad using bi nary oppostions to plug in (for escapism)

demographic 

- a lot more popular with females than with males
- 18 - 29 most popular age range

frozen appeals to both adults and children due to he fact the story is simple enough for children to follow yet serfisticated enough for adults to be engaged with

1 / 5 people who went to the cinema weren't family

Opening weekend 

- properly opend on thanks giving weekend , nost successful of all day 

worlds end 

worlds end - niche audience - such as young males  

made 26 million pounds in US even though it had a 20 million pound budget 

could be down to the fact director and lead actor have big reputation 

first weekend made 200 million pound , making a super successful British pound 

demographic 

1) a lot more males than females engaged with the film 

2) more popular with younger viewers than people actually in it 

3) US people prefeed to people outside the US