Media ownership
frozen - Disney
worlds end - working title
street dance - universal
Disney have horizontal integration because they own many different companies which are called subsidiaries, for example in TV they own ESPN ABC and DISNEY channels so that they hit different markets and audiences different. for example they can hit "dad"| with the sports " mum " with ABC ad the "children" with Disney channels.
they have horizontal integration across many different platforms such as Disney licensing in many different platforms such as children's clothing and men's and women clothing. they will also produce other merchandise to hit other markets.
Disney own there there own home exhibition video
Disney have with drawn there properties from Netflix and amazon prime
Disney live service will push Netflix and amazon prime into becoming a more niche market decreasing there market share.
A Disney film is produced , distributed and exhibited by them and now they can go direct to the customer and now the only person who benefit from there products
both street dance 3D and worlds End are a joint ventrures
joint venture - is an example of two independent companies work together for mutral benefit
vertigo is a independent company the reason they decide to make a joint venture as they don't have the money to be hitting the higher levels of production
- a distributor is responsible for marketing a film and exporting the film to the exhibition platforms. Having many different distributors will lead to confusion and may not market the film in the way you will want it to be marketed. also giving commsison will lead to less revenue
advantanges - allows it to reach to different audiences , there going to know there market very well and the work load will be less per distributor.
alternative - become your own distributor
- keep l revenue and profits
- see of recognition as you build your brand
- control over the market
conglomerate - a company that owns lots of subsidiary many different sectors . (shows horizontal owning production and distributors company over many different sectors and shows vertical integration through producing , distributing and exhibit.)
A company that doesn't own any subsidiary does not tend to be horizontally integrated.
worlds end - working title
street dance - universal
Disney have horizontal integration because they own many different companies which are called subsidiaries, for example in TV they own ESPN ABC and DISNEY channels so that they hit different markets and audiences different. for example they can hit "dad"| with the sports " mum " with ABC ad the "children" with Disney channels.
they have horizontal integration across many different platforms such as Disney licensing in many different platforms such as children's clothing and men's and women clothing. they will also produce other merchandise to hit other markets.
Disney own there there own home exhibition video
Disney have with drawn there properties from Netflix and amazon prime
Disney live service will push Netflix and amazon prime into becoming a more niche market decreasing there market share.
A Disney film is produced , distributed and exhibited by them and now they can go direct to the customer and now the only person who benefit from there products
both street dance 3D and worlds End are a joint ventrures
joint venture - is an example of two independent companies work together for mutral benefit
vertigo is a independent company the reason they decide to make a joint venture as they don't have the money to be hitting the higher levels of production
- a distributor is responsible for marketing a film and exporting the film to the exhibition platforms. Having many different distributors will lead to confusion and may not market the film in the way you will want it to be marketed. also giving commsison will lead to less revenue
advantanges - allows it to reach to different audiences , there going to know there market very well and the work load will be less per distributor.
alternative - become your own distributor
- keep l revenue and profits
- see of recognition as you build your brand
- control over the market
conglomerate - a company that owns lots of subsidiary many different sectors . (shows horizontal owning production and distributors company over many different sectors and shows vertical integration through producing , distributing and exhibit.)
A company that doesn't own any subsidiary does not tend to be horizontally integrated.
Saul
ReplyDeleteYour notes use examples well and the key terminology is applied effectively towards the end of this post. However, I would at this stage expect you to use terms such as synergy, cross media ownership and horizontal/vertical integration with more frequency and confidence - please reread this work adding in this terminology wherever possible.
Please leave a comment below as a reflection on feedback and explaining any changes you have made.
Mr P