reserch data

Audiences research data

Research

Primary research

- Questionnaire:

Advantages: 

easy data to analyse - create graphs

Online questionnaire - mass response 

Disadvantages: 

Not 100% reliable - people might lie 

Using closed questions don't give enough detail 

- Focus groups

Advantages:

A direct response to lots of opinions and detail

More likley to see if people are being truthful or not 

You can shear prototypes/ sketches etc..

Disadvantages: 

takes time to analyze and collate the data 

- interview

- Survey

Secondary research

- Internet these 

Disadvantages:

Not 100% reliable 

Advantages :

a wide range of resources 

instant and easy acceptability

- Books

- Newspapers

- Magazines

- Televisions

Disadvantages:

Not 100% reliable as it could be biased 

Advantages:

lots of information from it

questionnaire - questionnaires can be important and useful as it will mean you will get the exact result you were asking or looking for.
focus groups -  these are good as they can be very cost effective
Interview - interviews can be important as it will give us an in depth response and an in detail answer of what we are looking for.
Survey -  surveys are good as you can hit mass market and audience

Qualitative

Typically descriptive, in-depth data used to find out how people think about a given product. questions that allowed people to write extended responses,. this type of data can be used to identify likes and dislikes, trends etc. This type of questioning is typically open-ended.

Quantitative

 Data that can be measured numerically (e.g. the number of people who watch a given televisions show) One common example is the Likert scale, this type of questioning is closed.

1. How old are you? (Quantitative)

2. What is your gender? (Quantitative)

3. What talent shows do you watch? If any?

4. Do you think talent shows appeal to you age group

strongly agree,  agree, disagree and strongly disagree

5. What talent show would you watch

Music, singing , dance ,sports Other

6. What Time would you like to watch a talent show? (qualitative)

purpose of feedback 

Audience feedback might be used to exploit a gap in the market , where by a group of potential customers are identified who are not yet consuming a product.
likewise , market possibilities might be identified for existing brands to expand - through a spin off , for example Netflix

WWE regularly survey there customers with suggestions for any new potential shows.

found the gap though her own experiences , and exploited through her previous experiences In the fation world