Newspapers

tabloids - "The sun" Gossip informal
Broadsheet: "The independent " formal

Independent

ownership  as of 2010- the independent came under the ownership of Russian oligarch Alexander Lebedev.
own 3 different types
- the independent
- the independent on Sunday
- the independent online

The sun 

owned by massive American media conglomerate which owns news UK 
news UK own the sun , the times , The Sunday times 

The sun have there own YouTube channel 
over there YouTube channel they use different advertisement methods 

marketing and distribution 

The independent 

last printed edition was march 2016 and now is only digital 
online Starbucks is advertised due to it being a is middle to higher class of coffee shops 

The sun 

The sun have there own YouTube channel 
over there YouTube channel they use different advertisement methods 

Audience 

- demographic of the sun - youge people 18 - 25 , lower classes / male audience , English 
- demographic of the independent -  higher class . older age range 40-60  , and gender would be male










vote by readership 
telegraph is a more conservative  newspaper this will mean it is a lot more right wing so the talking points will be more anti labour views
where as news appears such as the mirror seems to showcase more anti tori views

regulation 

IPSO  - introduced 2014 replacing the press complaints commission (PCC) , they regulate the continent of all press (newspapers )and magazine copy  
there set of rules is laid out and all print media needs to abide by 



Based on this article we can learn that IPSO will make sure that they react toto post publication offensives. 
IPSO - will make sure that the people who have done wrong  will have to come out apologise for there actions but they cant actually take a subject to court

Decoding papers 
- prefeed - this is when  audiences respond to the media product in the way the producers want them to 
- negotiated - can see both points of view
- oppositional - this is when the audience are in complete disagreement with the media product 


In the SUN , prefed reading was the leave voters  
In the SUN negotiated d reading was the undecided voters 
In the SUN oppositional reading was the remain voters 

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