call of duty

ownership 

activation - publishes and owns call of duty 

developer - trerach 

franchising - activation also franchises the call of duty brand 

black ops - uses synergy with company's creating  merchandise , which leads to advertisement 

marketing and distribution 

 For the marketing and distribution  they used more traditional methods through old fashion methods using billboards to connect with the fan base and make it seem more like the game.

It has a combination of both physical and digital forms of advertisement uses QR code on posters 

They also use cross promotion  on there different platforms

Audience and regulation  

'do video games make people violent'

PEGI stand for - 

pan European game information 

what does pegi do - 

they rate the games and decide upon what ratings each game should be in terms of what age could play 

what are the different pegi ratings - 

3 , 7 , 12 , 16 , 18 and 

name a problem with the current PEGI ratings relating to violence -

violence Is subjective  to different age ratings


which of the theories that you have studied can be related to the media
hypodermic syringe  - 
active/passive
desensitisation
moral panic

Game play - 

what kind of legal and ethical issues that are raised.- 

ethical issue of stabbing in the neck - only Japanese 

breaking the law in real life

passive audience may think its a good thing to do 

how so the micro features create verisimilitude he audience.- 

The way camera changes when he is both above and below water level 

what are you own thoughts of this type of first person  POV shooter game and its societal effects.

one positive effect of call of duty is that it can provide an educational aspect to the game during the campaign , it can trach people about many different aspects of different wars and the story line of them . 

one negative effect of call of duty is that it can show discrimination for example it inly shows American white men shooting down  oriental looking soldiers , this could be perceived by a passive audience as the right thing to do. 

 

media effects debate 

Andres Breivic 

he's a mass murder , that used and played call of duty , using a holographic aiming device

articles about theses shooting may cause a moral panic or be product of moral panic 

point for media effects debate - 

practicing his shooting aim 

desensitises his murdering  and causal killing 

provides scenarios for people to build un healthy fantasies on 

points against media effects debate - 

reductive argument , A leads to B , when that's not the case 

tiny fraction of people who play actually commit the crime 

gun shootings , 2 massive US president were shot by guns well before these games came out